LIVE WEBINAR
Date: 30 April 2024, Tuesday
Time: 10:00 am - 12:00 pm
Mode: Online via Zoom
ABOUT COMMUNICATE@MCMC AND BROADCAST TALK SERIES 1/2024
Communicate@MCMC is a research sharing session aimed to convey and disseminate valuable research findings and potential future direction of related research works supported by MCMC in furtherance of the aspirations to realise a Digitally Connected Society, organised by the Research Enterprise Department of the MCMC Academy. The overarching theme of the webinar is related to aspects of a Digitally Connected Society, encompassing the concepts of Digital Inclusion, Digital Citizenship and Cyberwellness.
The Broadcast Talk Series (BTS) is a series of interactive sessions organized by the MCMC’s Broadcast Development Department, of the Digital Ecosystem Development Division to facilitate knowledge sharing and discussions related to the broadcasting industry. The talk sessions feature experts and industry leaders who provide insights, updates, and perspectives on various topics such as regulatory policies, technological advancements, content creation, and industry trends. These sessions aim to promote dialogue, collaboration, and innovation within the broadcasting community and contribute to the development and growth of the industry in Malaysia.
For Session 1/2024, both Communicate@MCMC and BTS have worked together to present the topic of the joint webinar,
Insights into Malaysian Television Consumption.
The panel discussion highlighted the Study Conducted, its Key Findings & Recommendations, emphasising the following:
- Demographic profile of the audience;
- Audience FTA usage patterns, gratification levels and content preferences; and
- Recommendations to stakeholders for the future.
MODERATOR & PANELLISTS
Moderator:
En. Mohamed Redzwan Yahya, Specialist, Broadcasting Development Department, Digital Ecosystem Development Division
Slides Presentation
Panellists:
- Dr. Mokhtarrudin Ahmad (Lead Researcher, Multimedia University) Slides Presentation
- Asst. Prof. Dr. Wan Norshira Wan Mohd Ghazali (Lead Researcher, Universiti Sultan Zainal Abidin) Slides Presentation
- Dr. Kavitha Balakrishnan (Lead Researcher, Multimedia University) Slides Presentation
- Dr. Norhayati Mohamad Hussain (Lead Researcher, Universiti Utara Malaysia) Slides Presentation
RECORDING
You may find the recording
here.
ENQUIRIES
Should you have any enquiries or need further information, please do not hesitate to reach out to us at
[email protected].
Contacts (office hours only): Encik Zachary Malik at 03-8688 8263 / Puan Atiqah Nabilah Mohd Salleh at 03-8688 7854 / Puan Nor Aina Osman at 03-8688 8006