Communicate@MCMC Session 1/2022

06 Apr 2022

Date   : 6 April 2022, Wednesday
Time   : 10:00 am - 11:30 am

Communicate@MCMC is a research sharing session aimed to convey and disseminate valuable research findings and potential future direction of related research works supported by MCMC in furtherance of the aspirations to realise a Digitally Connected Society. The overarching theme of the webinar is related to aspects of a Digitally Connected Society, encompassing the concepts of Digital Inclusion, Digital Citizenship and Cyberwellness.

For Session 1/2022, the topic for the webinar is Understanding the Perception and Engagement of the Public on Public Service Announcement During the COVID-19 Period. The panel discussion highlighted the Study Conducted, its Key Findings & Recommendations, emphasising the following:
  • Role, Impact and Effectiveness of PSAs;
  • Competing Sources of Information;
  • Media Platforms Preferences;
  • COVID-19 communication strategies and themes; and
  • Improvements moving forward.
  • Panellist 1: Dr. Shifa Faizal, Universiti Teknologi MARA
  • Panellist 2: Dr. Suffian Hadi Ayub, Universiti Teknologi MARA
  • Moderator: Ms. Kamalavacini A/P Ramanathan, Head of Industry Relations Department, Strategic Communications and Industry Relations Division, MCMC
Please find here the Recording and Slides presented.

If you have any questions regarding Communicate@MCMC or the Digital Society Research Grant (DSRG), please do not hesitate to send an email to [email protected]
Contacts (office hours only): Mr. Hidayat Fahmi at 03-8688 7968 / Ms. Atiqah Nabilah Mohd Salleh at 03-8688 7854 / Ms. Bawani Sri Jayaveeran at 03-8688 8470 / Mr. Zachary Malik at 03-8688 8263.
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