Communicate@MCMC Session 1/2023

07 Apr 2023

Date  : 13 April 2023, Thursday
Time  : 10:00 am - 11:30 am
Venue : Online via Zoom
Communicate@MCMC is a research sharing session aimed to convey and disseminate valuable research findings and potential future direction of related research works supported by MCMC in furtherance of the aspirations to realise a Digitally Connected Society. The overarching theme of the webinar is related to aspects of a Digitally Connected Society, encompassing the concepts of Digital Inclusion, Digital Citizenship and Cyberwellness.

For Session 1/2023, the topic for the webinar is The Appetite for Broadcast News and Implications of Changing Viewing Patterns
The panel discussion highlighted the Study Conducted, its Key Findings & Recommendations, emphasising the following:
  1. Broadcasters' issues and trends (feedback from Industry)
  2. Viewership patterns and platform preferences; and
  3. Opportunities to liberalise airing of news broadcasts.

  1. Panellist 1: Ms. Mediha Mahmood, Executive Director, Communications and Multimedia Content Forum of Malaysia (CMCF)
  2. Panellist 2: Prof. Dr. Joanne Lim Bee Yin, University of Nottingham Malaysia
  3. Panellist 3: Dr. Collin Jerome, Universiti Malaysia Sarawak
  4. Moderator: Ms. Kasthuri Sri Tharan, Deputy Director, Research Enterprise Department, MCMC

Please find here the Recording Slide 1  and Slide 2 presented.

If you have any questions regarding Communicate@MCMC or the Digital Society Research Grant (DSRG), please do not hesitate to send an email to [email protected]
Contacts (office hours only): Mr. Zachary Malik at 03-8688 8263 / Mr. Hidayat Fahmi at 03-8688 7968 / Ms. Atiqah Nabilah at 03-8688 7854.
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