MCMC acting against SMS based contest

Kuala Lumpur: The Malaysian Communications and Multimedia Commission (MCMC) will not hesitate to take enforcement action for any short message service (SMS)-based contest that breaches licence conditions under the Communications and Multimedia Act (CMA). In a statement Wednesday, the commission said it was constantly monitoring the services provided by licensees. Referring to a complaint on the SMS contest launched by Maxis Communications Bhd in conjunction with the Chinese New Year celebrations which was reported in the Weekend Mail on Jan 26, MCMC said it had investigated the matter. "MCMC was informed by Maxis that the promotional SMS in conjunction with the Chinese New Year was discontinued starting Jan 21 and that Maxis will refund the money collected to all 21,222 participants of the contest by February 2008," the commission said. - Bernama