MCMC Research Symposium

MCMC Research Symposium 2025

01 Ogo 2025
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MCMC Research Symposium 2025 is an annual event hosted by the Research Enterprise and Scholarship Department (RESD), MCMC Academy, to showcase the research projects under the Digital Society Research Grant (DSRG). The Symposium focuses on the critical balance between delivering viable, valuable, and sustainable services within the Communications and Multimedia (C&M) industry.

This is part of MCMC's commitment to fostering a vibrant research culture, facilitating knowledge-sharing, and promoting a better understanding of the digital society landscape. The 2025 symposium addresses the building blocks of MCMC’s efforts to create a digital society with the theme, The Future of Connectivity: Embracing Sustainability and User-Centric Approaches.”

PROVISIONAL AGENDA
Time
Programme
8:00 am
Registration and Breakfast
9:10 am
Welcoming Remarks

Dr. Murugappan
Chief Human Resource Officer, MCMC
9:20 am
Keynote Address

Dr. Atsuko Okuda
Regional Director, International Telecommunication Union (ITU) Regional Office for Asia and the Pacific

Presentation Slide
9:50 am
Coffee Break
10:10 am
Driving Sustainability & Innovation: Building a Resilient Ecosystem for Communications and Multimedia Landscape
Panel sessions 1 and 2 effectively focus on the critical areas of industry readiness, sustainability, and innovation within the Communications and Multimedia (C&M) industry.

 
Panel Session 1: Digital Skills and Knowledge Management
 
Moderator:
Ms. Malini Ramalingam
Head, MCMC Academy
 
Panel Members:

Ts. Dr. Surya Sumarni Hussein
Universiti Teknologi MARA
A Study of the Feasibility of Generative Artificial Intelligence (AI) and Large Language Model (LLM) Adoption to Enhance MCMC Knowledge Management Practices
Presentation Slide

Associate Professor Dr. Roziana Shaari
Universiti Teknologi Malaysia (UTM)
Agriculture Technical Vocational Education  and Training (ATVET) Capacity Building: Marketability and Readiness
Presentation Slide

Associate Professor Dr. Keoy Kay Hooi
UCSI University  
Beyond the Horizon: An Empirical Investigation into Metaverse TVET Adoption for Communications and Multimedia Capacity Development in Malaysian Higher Educational Institutions (HEIs)
Presentation Slide
11:20 am
Panel Session 2: Facilitation and Adoption
Moderator:
Mr. Philip Ling
Head of Sustainability, CelcomDigi
 
Panel Members:

Assoc. Prof. Dr. Mohd Azraie Mohd Azmi
Universiti Kuala Lumpur
Addressing the Challenges of 5G and AI Adoption in Developing Economies: A Pathway to Digital Empowerment
Presentation Slide

Dr. Naziatul Aziah Mohd Radzi
Universiti Kebangsaan Malaysia
Exploring the Value of Propositions and Drivers for the ESG Pillar within the Communications and Multimedia Industry
Presentation Slide

Dr. Muhammad Zarunnaim Haji Wahab
Universiti Teknologi MARA
Navigating ESG Adoption in C&M Industry:  Adoption Benchmark, Challenges, and Strategies by Registered Licensees under MCMC
Presentation Slide
2:00 pm
User-Oriented Service Provisioning and the Connected Society
Panel sessions 3 and 4 cover various aspects of user-centric service provisioning and connectivity within society, as well as the importance of understanding user needs and delivering tailored services.
 
Panel Session 3: The Future of Broadcast
Moderator:
Ms. Mediha Mahmood
CEO, Communications and Multimedia Content Forum of Malaysia
 
Panel Members:

Dr. S. Maartandan Suppiah
Universiti Utara Malaysia
Free-To-Air Channel: Uses, Motivation and Gratifications of Users in the Southern Region of Peninsular Malaysia
Presentation Slide

Assoc. Prof. Dr. Choong Yuen Onn
Universiti Tunku Abdul Rahman
Free-To-Air Channel: Uses, Motivation and Gratifications of Users in the Central Region of Peninsular Malaysia 
Presentation Slide

Dr. Shahrina Ismail
Universiti Sains Islam Malaysia
Study on the Accessibility of Television and Radio Services for Persons with Disabilities
Presentation Slide
3:20 pm
Evening Tea
3:40 pm
Panel Session 4: Telecommunication and Connectivity
 Moderator:
Dr. Ahmad Nasruddin 'Atiqullah Fakrullah
Chief Regulatory Officer, MCMC
 
Panel Members:

Dr. Noor Hashimah Hashim Lim
Universiti Malaya
An Investigation on the Role and Challenges of State Government and Local Authority (PBT) in Facilitating the Adoption of GPP-I and Gazettement of UBBL Amendment 2021
Presentation Slide

Dr. Hamidah Md. Yusop
Universiti Teknologi MARA
An Impact Analysis of MCMC's Broadband Wireless Access Internet Services for Orang Asli and Rural Communities
Presentation Slide

Dr. Rohana Mijan
Universiti Utara Malaysia
Sentiment and Behavioural Exploration of Social Media Users on Radio Frequency   Electromagnetic Fields (RF-EMF) Emission-related Contents.

Presentation Slide
5:00 pm 
End
 
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