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E-COMMERCE CONSUMERS SURVEY 2018

SECTION 4: MAIN FINDINGS

E-COMMERCE EXPERIENCE

E-COMMERCE CONSUMERS

Broadly, the survey determined that percentage of e-Commerce consumers

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in

Malaysia stood at 51.2%. Comparing with other countries in the region, Malaysia is

number two after Singapore as reported by Statista

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. Approximately, there were

16.6 million

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e-Commerce consumers in 2018. Of this, 93.3% respondents claimed

to be online shoppers only, 6.1% were online shoppers and sellers and the remaining

0.5% claimed to be seller only.

However, awareness on e-Commerce in Malaysia was relatively high where 75.8%

of respondents claimed to have knowledge on e-Commerce

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while 65.7% of

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For the purpose of this survey, e-Commerce consumers defined as respondents who have make purchasing or

selling (according to e-Commerce definition) in the last 12 months.

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Source: Statista, “Digital Market Outlook: eCommerce,” selected countries, 2018, reported in World Bank

Group, Malaysia’s Digital Economy, A New Driver of Development.

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Computed based on Current Population Estimates, Malaysia, 2018, DOSM – November 2018 revision

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Respondent’s knowledge on e-Commerce is based on the e-Commerce definition.

Consumers,

51.2%

Non

consumers,

48.8%

Figure 1: Percentage of e-Commerce consumers