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E-COMMERCE CONSUMERS SURVEY 2018
SECTION 4: MAIN FINDINGS
E-COMMERCE EXPERIENCE
E-COMMERCE CONSUMERS
Broadly, the survey determined that percentage of e-Commerce consumers
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in
Malaysia stood at 51.2%. Comparing with other countries in the region, Malaysia is
number two after Singapore as reported by Statista
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. Approximately, there were
16.6 million
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e-Commerce consumers in 2018. Of this, 93.3% respondents claimed
to be online shoppers only, 6.1% were online shoppers and sellers and the remaining
0.5% claimed to be seller only.
However, awareness on e-Commerce in Malaysia was relatively high where 75.8%
of respondents claimed to have knowledge on e-Commerce
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while 65.7% of
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For the purpose of this survey, e-Commerce consumers defined as respondents who have make purchasing or
selling (according to e-Commerce definition) in the last 12 months.
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Source: Statista, “Digital Market Outlook: eCommerce,” selected countries, 2018, reported in World Bank
Group, Malaysia’s Digital Economy, A New Driver of Development.
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Computed based on Current Population Estimates, Malaysia, 2018, DOSM – November 2018 revision
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Respondent’s knowledge on e-Commerce is based on the e-Commerce definition.
Consumers,
51.2%
Non
consumers,
48.8%
Figure 1: Percentage of e-Commerce consumers