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E-COMMERCE CONSUMERS SURVEY 2018
TABLE OF CONTENTS
SECTION 1: EXECUTIVE SUMMARY....................................................................... 5 SECTION 2: INTRODUCTION ............................................................................... 8 BACKGROUND OF SURVEY................................................................................ 8 SCOPE ........................................................................................................... 8 SURVEY LIMITATIONS AND CHALLENGES........................................................... 9 SECTION 3: METHODOLOGY.............................................................................. 10 METHODOLOGY AND ANALYSIS ...................................................................... 10 DEFINITION.................................................................................................. 11 SECTION 4: MAIN FINDINGS............................................................................. 12 E-COMMERCE EXPERIENCE ............................................................................... 12 E-COMMERCE CONSUMERS ............................................................................ 12 NON E-COMMERCE CONSUMERS ..................................................................... 15 PURCHASING................................................................................................... 16 WHAT MOTIVATE ONLINE SHOPPERS TO SHOP ONLINE ..................................... 16 PREFERRED DEVICE FOR ONLINE SHOPPING .................................................... 19 FREQUENCY AND TIME OF PURCHASE.............................................................. 21 ONLINE SELLER BY COUNTRY ......................................................................... 22 WHAT ARE ONLINE SHOPPERS BUYING............................................................ 24 AMOUNT SPENT ............................................................................................ 26 PREFERRED PAYMENT OPTIONS ...................................................................... 27 DELIVERY........................................................................................................ 28 INFLUENCE OF DELIVERY OPTION ................................................................... 28 MOST PREFERRED DELIVERY LOCATION........................................................... 29 PRODUCT RETURN POLICY ................................................................................ 30 LEVEL OF ONLINE SHOPPING SATISFACTION ...................................................... 32 PURCHASING VERSUS DELIVERY..................................................................... 32 SECURITY AND PRIVACY ................................................................................... 33 SECURITY AND PRIVACY CONCERNS REGARDING E-COMMERCE ......................... 33 EXPERIENCE ON FRAUDULENT ACTIVITIES....................................................... 35 SECTION 5: RESPONDENT’S DEMOGRAPHIC ........................................................ 36 GENDER....................................................................................................... 36 AGE............................................................................................................. 36 URBAN-RURAL .............................................................................................. 37 EMPLOYMENT AND CURRENT EDUCATIONAL STATUS......................................... 38 SECTION 6: CONCLUSION .................................................................................. 39 SECTION 7: TABLES........................................................................................... 41