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E-COMMERCE CONSUMERS SURVEY 2018

SECTION 2: INTRODUCTION

BACKGROUND OF SURVEY

The e-Commerce market in Malaysia is showing a positive trend, with gross value

added contributed 6.3% to gross domestic product (GDP) in 2017. Furthermore,

value added for e-Commerce increased from RM75.0 billion in 2016 to RM85.8 billion

in 2017

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. The growth of e-Commerce reflects the need to measure and track the

adoption of e-Commerce at national and state level. Therefore, MCMC commissioned

e-Commerce Consumers Survey 2018 (ECS 2018) as a purpose built survey to gain

insights pertaining to behaviours of e-Commerce consumers as well as to identify

recent trends towards online shopping in Malaysia. Data gathered from this survey

could assist MCMC’s internal and external stakeholders to support their policy

development needs.

SCOPE

ECS 2018 distinguishes between core and trends data. Core data will be collected

yearly for time series analysis and trends data is based on topical e-Commerce

consumers’ behaviours peculiar during the survey period. Specific requests from

internal stakeholders were taken into account during the process of developing

questionnaires. Table 1 illustrates the core and trends data captured in ECS 2018:

Table 1 : Types Of Data

Core Data

i.

Demographic & socio-economics

Gender, age group, strata, employment, average monthly income

ii.

Consumer behaviour:

Experiences, reasons not performing e-Commerce transactions

Trends Data

i.

Purchasing

ii.

Delivery

iii.

Product return

iv.

Security and privacy

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Source: Information and Communication Technology Satellite Account 2017, Department of Statistics

Malaysia (DOSM)