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E-COMMERCE CONSUMERS SURVEY 2018
SECTION 2: INTRODUCTION
BACKGROUND OF SURVEY
The e-Commerce market in Malaysia is showing a positive trend, with gross value
added contributed 6.3% to gross domestic product (GDP) in 2017. Furthermore,
value added for e-Commerce increased from RM75.0 billion in 2016 to RM85.8 billion
in 2017
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. The growth of e-Commerce reflects the need to measure and track the
adoption of e-Commerce at national and state level. Therefore, MCMC commissioned
e-Commerce Consumers Survey 2018 (ECS 2018) as a purpose built survey to gain
insights pertaining to behaviours of e-Commerce consumers as well as to identify
recent trends towards online shopping in Malaysia. Data gathered from this survey
could assist MCMC’s internal and external stakeholders to support their policy
development needs.
SCOPE
ECS 2018 distinguishes between core and trends data. Core data will be collected
yearly for time series analysis and trends data is based on topical e-Commerce
consumers’ behaviours peculiar during the survey period. Specific requests from
internal stakeholders were taken into account during the process of developing
questionnaires. Table 1 illustrates the core and trends data captured in ECS 2018:
Table 1 : Types Of Data
Core Data
i.
Demographic & socio-economics
Gender, age group, strata, employment, average monthly income
ii.
Consumer behaviour:
Experiences, reasons not performing e-Commerce transactions
Trends Data
i.
Purchasing
ii.
Delivery
iii.
Product return
iv.
Security and privacy
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Source: Information and Communication Technology Satellite Account 2017, Department of Statistics
Malaysia (DOSM)