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3

Target population

This is the second annual Hand Phone Users Survey

conducted by the Malaysian Communications and

Multimedia Commission. The objective of this survey is

to estimate proportions of the subscriber base that fall

into the classes of the various categorization schemes of

the key variables.

Proper use of these estimated proportions in conjunction

with the total known subscriber base as well as population

estimates will facilitate the derivation of the various hand

phone penetration rates.

The survey also probed the following:

age

gender

ethnicity

nationality

usual state of residence

urban/rural distribution

occupational status

income

as well as other aspects of user and current trends:

preferred payment plan

SMS usage

average monthly charges

incidence of consumer m-commerce

awareness of 3G

use of VOIP

receptiveness to number portability

The target population included all main users of hand

phones on all digital platforms in the states and territories

making up the Federation of Malaysia. These were the

main users of the 012, 013, 016, 017 and 019 networks.

Both postpaid or prepaid users were covered.

Introduction

Objective