3
Target population
This is the second annual Hand Phone Users Survey
conducted by the Malaysian Communications and
Multimedia Commission. The objective of this survey is
to estimate proportions of the subscriber base that fall
into the classes of the various categorization schemes of
the key variables.
Proper use of these estimated proportions in conjunction
with the total known subscriber base as well as population
estimates will facilitate the derivation of the various hand
phone penetration rates.
The survey also probed the following:
▲
age
▲
gender
▲
ethnicity
▲
nationality
▲
usual state of residence
▲
urban/rural distribution
▲
occupational status
▲
income
as well as other aspects of user and current trends:
▲
preferred payment plan
▲
SMS usage
▲
average monthly charges
▲
incidence of consumer m-commerce
▲
awareness of 3G
▲
use of VOIP
▲
receptiveness to number portability
The target population included all main users of hand
phones on all digital platforms in the states and territories
making up the Federation of Malaysia. These were the
main users of the 012, 013, 016, 017 and 019 networks.
Both postpaid or prepaid users were covered.
Introduction
Objective