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TABLE OF CONTENTS
SECTION 1: EXECUTIVE SUMMARY ........................................................................................ 3 SECTION 2: INTRODUCTION ................................................................................................. 5 Background of survey ...................................................................................................... 5 Problem statement .......................................................................................................... 5 Development of research questions.................................................................................... 6 SECTION 3: METHODOLOGY .................................................................................................. 7 Target population and sample ........................................................................................... 7 Method of data collection .................................................................................................. 7 Sampling technique ......................................................................................................... 8 Terms and definition ........................................................................................................ 8 Method of data analysis.................................................................................................... 9 SECTION 4: MAIN FINDINGS ................................................................................................11 Users of smartphone rose to 75.9% in 2017 ......................................................................11 68.3% of smartphone users have been using smartphones for more than 2 years ..................... 12 Ownership of smartphones ............................................................................................................... 13 Feature phone continues to meet needs of certain segment of users ........................................... 17 Internet-on-the-go ............................................................................................................................ 19 What people do on their smartphones? ........................................................................................... 20 Approximately 28.4% of smartphone users made online purchases ............................................. 24 Issues on Mobile Content Services and SIM card registration ........................................................ 26 Awareness on Klik Dengan Bijak campaign ..................................................................................... 30 Postpaid and prepaid users .............................................................................................................. 31 Managing mobile privacy .................................................................................................................. 33 Hand phone users behaviour ............................................................................................................ 35 SECTION 5: RESPONDENTS’ DEMOGRAPHIC .........................................................................40 Gender ............................................................................................................................................... 41 Age group .......................................................................................................................................... 41 Mobile-cellular telephone penetration rate by state ........................................................................ 42 Urban-rural distribution .................................................................................................................... 43 Income category ............................................................................................................................... 44 SECTION 6: CONCLUSION ....................................................................................................45 SECTION 7: TABLES .............................................................................................................47 LIST OF TABLES AND FIGURES .............................................................................................57 LIST OF ABBREVIATIONS .....................................................................................................59