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H A N D P H O N E U S E R S S U R V E Y 2 0 1 7

P a g e

3 | 61

SECTION 1: EXECUTIVE SUMMARY

The Hand Phone Users Survey 2017 (HPUS 2017) is an annual survey

conducted by Malaysian Communications and Multimedia Commission

(MCMC). HPUS 2017 provides information on the characteristics and

behaviours of hand phone users in Malaysia, as well as analysis to gauge

changes in terms of users’ behaviour and trends.

MCMC interviewed 2401 respondents through Computer Assisted Telephone

Interview (CATI) system. The survey sourced on selected key indicators span

from types of hand phone (i.e. basic phone, feature phone and smartphone),

online activities of smartphone users, measures taken to protect personal

data, concern on data privacy, level of trust on personal data kept by service

providers, dependency and behaviour of hand phone users, awareness on ‘

Klik

Dengan Bijak

(KDB)

campaign, issues on Mobile Content Service (MCS) and

level of difficulty of SIM card registration process.

The survey draws attention to the following key themes and highlights covered

by the data:

Users of smartphone continue to rise –

Smartphone penetration

rates grew by 7.2% from 68.7% in 2016 to 75.9% in 2017.

Feature phone continues to meet needs of certain segment of

users –

Despite percentage of feature phone users has decreased from

53.0% in 2016 to 31.0% in 2017, feature phone are still in demand

especially for users from low income group with household income of

RM 1,000 and below, foreign workers, as well as users aged 65 years

old and above.

Rising access to Internet via smartphones –

Based on HPUS

conducted since 2012, the percentage of smartphone users who used

their phones for Internet access rose by 26.0%.

SECTION 1: EXECUTIVE SUMMARY