H A N D P H O N E U S E R S S U R V E Y 2 0 1 7
P a g e
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SECTION 1: EXECUTIVE SUMMARY
The Hand Phone Users Survey 2017 (HPUS 2017) is an annual survey
conducted by Malaysian Communications and Multimedia Commission
(MCMC). HPUS 2017 provides information on the characteristics and
behaviours of hand phone users in Malaysia, as well as analysis to gauge
changes in terms of users’ behaviour and trends.
MCMC interviewed 2401 respondents through Computer Assisted Telephone
Interview (CATI) system. The survey sourced on selected key indicators span
from types of hand phone (i.e. basic phone, feature phone and smartphone),
online activities of smartphone users, measures taken to protect personal
data, concern on data privacy, level of trust on personal data kept by service
providers, dependency and behaviour of hand phone users, awareness on ‘
Klik
Dengan Bijak
(KDB)
’
campaign, issues on Mobile Content Service (MCS) and
level of difficulty of SIM card registration process.
The survey draws attention to the following key themes and highlights covered
by the data:
•
Users of smartphone continue to rise –
Smartphone penetration
rates grew by 7.2% from 68.7% in 2016 to 75.9% in 2017.
•
Feature phone continues to meet needs of certain segment of
users –
Despite percentage of feature phone users has decreased from
53.0% in 2016 to 31.0% in 2017, feature phone are still in demand
especially for users from low income group with household income of
RM 1,000 and below, foreign workers, as well as users aged 65 years
old and above.
•
Rising access to Internet via smartphones –
Based on HPUS
conducted since 2012, the percentage of smartphone users who used
their phones for Internet access rose by 26.0%.
SECTION 1: EXECUTIVE SUMMARY