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H A N D P H O N E U S E R S S U R V E Y 2 0 1 7

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Development of research questions

HPUS is a study to describe characteristics and behaviour of hand phone users in

Malaysia.

Based on current issues and trends of hand phone usage, several

research questions have been identified and developed as illustrated in table

below:

Table 1: Development of research questions

Scope

Indicators

Research Questions

1

Usage and

ownership of

hand phone

% of smartphone

and feature phone

users

% of smartphone

and feature phone

ownership

What is the growth of

smartphone as compared to

feature phone users?

Does feature phone still serve

users’ needs?

What is the preferred device to

access the Internet?

2

Activities on

smartphone

Time series analysis

of activities on

smartphone

What activities on smartphone

which had gained or lost

popularity?

3

Protection of

personal data

Measures taken to

protect personal

data

Concern on data

privacy

Level of trust on

personal data kept

by service providers

What are users concerns in the

event of losing their phone?

What are the step taken by

hand phone users to protect

their personal data?

Do hand phone users trust their

service provider to keep their

personal data?

4

Behaviour of

hand phone

users

Dependency on

hand phone

Hand phone

behaviour

Which age group posed high

dependency on their phone?

5

Regulatory

measures/

initiatives for

consumer

protection

Awareness on “

Klik

Dengan Bijak

Issues on Mobile

Content Services

SIM Card

registration

What is the level of awareness

of MCMC’s various initiatives

among hand phone users?

Development of research questions