Previous Page  60 / 72 Next Page
Show Menu
Previous Page 60 / 72 Next Page
Page Background

e-waste in order to mitigate the hazards which can arise

from used telecommunication/ICT equipment.

Through a series of workshops and discussions, a

sustainable model for the Mobile e-Waste Initiative was

developed by the MCMC and the telecommunication

industry stakeholders under the Green Information and

Communication Technology Working Group (GICT WG)

as well as the Full Recycling Facility (FRF). The intention

is to create a perpetual sustainable business model

to ensure the success of the initiative. It took about

18 months to develop a self-sustainable and practical

framework of the e-waste programme in a ‘win-win’

collaboration towards a better tomorrow.

The Mobile e-Waste: ‘Old Phone, New Life’ initiative

was officially launched by the Deputy Minister of

Communications and Multimedia on 18 August 2015. The

initiative’s joint partners; MCMC, Malaysian Technical

Standards Forum Bhd (MTSFB), Altel, Celcom, Digi,

Maxis, Telekom Malaysia, U Mobile and Shan Poornam

Metals Sdn. Bhd. participated in the launching ceremony.

To date, there are another two new members: UPM and

Lions Club Kota Bharu.

The main objective of the programme was to educate

the public about environmentally safe E-waste disposal

and recycling of end-of-life (EOL) mobile devices and

instil in them a 4 R (reduce, reuse, recycling and recover)

culture in Malaysia. The programme advocates awareness

on the potentially hazardous effects on health and

environment due to improper disposal of mobile devices;

and education on the steps that could be taken to recycle

and refurbish unused mobile devices.

Mobile e-Waste: ‘Old Phone, New Life’ programme

encourages users to dispose unused mobile devices and

all its accessories and peripherals in collection bins that

are placed in all participating telecommunication outlets

nationwide. The collected mobile e-waste will then

undergo recycle and recovery processes at the appointed

licensed Full Recovery Facility (FRF).

Members of the public may drop-off or dispose their

mobile e-waste into the Mobile e-Waste collection boxes

that are located at participating outlets. The recyclers

will then collect and transport the mobile e-waste to the

Full Recovery Facility (FRF) for proper disposal.

The mobile e-waste recycling process involves safe

removal of any data left on phones. However, it would

be best if members of the public practised the following

steps before throwing their old devices into the collection



Terminate the service (if applicable);

ii. Transfer data from the mobile device memory,

external storage card and SIM card to a new device;

iii. Make sure all remaining data is deleted or carry out

a factory hard reset;

iv. Remove and destroy unused SIM cards and external

storage cards from mobile devices; and


Dispose the mobile device, SIM card, external

storage card and accessories into the allocated slots

of the Mobile e-Waste collection box.

The list of participating outlets can be found at


Besides the collection boxes placed at participating

outlets under the Mobile e-Waste program, the

public can also dispose the unused mobile phones at

collection points managed under the e-Waste Alam

Alliance program. The collection points can be found at











telecommunication industry in collaboration with the

MCMC and MTSFB appointed Shan Poornam to be the

official recycler of the ‘Old Phone New Life’ programme.

The Shan Poornam group’s transformation journey

from a trader to a manufacturer started in 2006 when

e-waste was regulated. Today it has grown into a

regional group with integrated environmentally sound

management facilities to manage up to 5000 MT

industrial hazardous and non-hazardous waste per

month, namely e-waste, spent acids, alkalines, solvents,

sludges, dross and non-ferrous metal scrap.

The group has offices in Sabah and Sarawak and

Peninsular Malaysia and currently employs 500 trained

and dedicated personnel with comprehensive expertise

in this industry. As a leading company in scheduled waste

management, driven by the 4R (Reduce, Reuse, Recycle,

Recover) green concept, the group is equipped with an

innovative R&D team with cutting edge customised

technology similar to those found in Europe, the United

States and Japan.

Most recyclers in the country are focused on industrial

waste. The recycling of the consumer e-waste including

ICT and mobile equipment and devices is actually the

missing eco-link for a sustainable environment. This

group is now embarking into household e-waste recycling

and CFC recovery which will be the first in Malaysia and

South East Asia. They will further enhance their research

and development to meet the challenges of growing

waste generated through fast paced introduction of new


Their eco-green finished products are mainly

secondary aluminium ingots, platinum, gold palladium,

silver, ferrous and non –ferrous metals under the eco label

of ‘ENS –Environment, Nature, Society’. Their secondary

aluminium ingots produced are RoHS compliance and

comply with the Japanese International standards, British

Standards and American Standards.

Shan Poornam is ready to support the Government’s

vision of Green Procurement policy in line with RMK

11 (11th Malaysia Plan). Its total commitment towards

continuous improvement in environmental protection

and conservation using green technologies that produce